Despite the crisis suffered by the gaming industry in all latitudes, there are encouraging signs of recovery. In Colombia, for example, the support of Coljuegos with the regulation of new games adapted to the situation and the reopening of casinos that show to date in some cities, up to 50% occupation, announce that, little by little, the economy of this sector could overcome the situation next year.

On the other hand, the social distancing has increased online gaming and has allowed to discover new spaces for young players or millenials as eSports. It is also expected that virtual worlds on 3D platforms will soon become part of everyday life in the global gaming industry.

After the successful execution of GAT Virtual Expo 2020 in one of Penta Marketing's platforms, the effectiveness of this format for B2B and B2C events became evident. The hybrid marketing seeks to offer all the technological tools in the virtual and biosecurity protocols in the face-to face, allowing permanent contact and increase the dynamics of business between operators, manufacturers, suppliers and players, lowering costs and production budgets and logistics.

The Ministry of Health of Colombia issued the norm that adopts the protocol of biosecurity for business trade shows in the month of September.  As a consequence of this directive and in agreement with the Cartagena de Indias Convention Center, 3A Producciones has set May 26th and 27th, 2021 to carry out Gaming & Technology Expo in that city.

José Aníbal Aguirre CEO of 3A Producciones says: "Colombia is moving very fast in the regulation of new games so that the player of the physical casino has alternatives of online games, like the live casino, remote bingo, instant lottery and soon virtual bingos. That is to say, at this moment, Colombia's leadership and the amount of regulated games has no competition in the region. It is for this reason that we are betting on innovation with virtual platforms and to continue carrying out on-site events that comply with all the biosecurity protocols established by the National Government, now that the business fairs have been authorized. We reiterate to the exhibitors who had already secured their participation in GAT Expo 2020, a show that was postponed due to the pandemic, that they keep their stands for GAT Expo 2021 in Cartagena de Indias. On the other hand, we announce that we will make decentralized showrooms in several cities of the country so that manufacturers and land-based suppliers can exhibit their latest products to customers in their own territorial jurisdictions, directly and safely. To close this particular year, we are preparing a festival for the entire gaming industry, linked to or with interests in Latin America. A friendly meeting in 3D for an unforgettable networking, on December 10th and 11th, we are waiting for you all. Once again, I would like to thank Asojuegos, Cornazar and Fecoljuegos for their permanent support.  ”

The calendar that 3A Producciones presents to the gaming industry in the form of hybrid marketing, is as follows:

1. GAT Fest 2020 and BiVi Virtual Bingo, December 10th and 11th. 


2. Itinerant Showroom to be held in Colombia's capital cities, in the months of March and April, 2021.


3. GAT Expo 2021 Cartagena de Indias, GAT Virtual Expo 2021, May 26 and 27, Penta Virtway platform.

Those interested can contact the sales team of 3A Producciones and find out the best options according to their marketing plans for Latin America:

Administration and sales: Linda Quintero - administracion@3aproducciones.com

Marketing and production: Alexa Moreno - marketing@3aproducciones.com 

General information: José Aníbal Aguirre - info@3aproducciones.com, info@gatexpo.net

Social media:

Facebook: GAT EXPO Gaming & Technology Expo

Twitter: @gat_expo

Instagram: @gat_expo

LinkedIn https://www.linkedin.com/company/gatexpocolombia